Shaping the Future of Consumerism with Authentic Insights from Facts Fodina

Gen Z is redefining the rules of spending. As the first truly digital-native generation, they’re not only influencing trends—they’re driving a new era of consumer behavior. In 2025, understanding their purchasing power is crucial for businesses aiming to stay ahead. Here’s a quick look at how Gen Z is reshaping the landscape:

Purpose-Driven Purchasing
For Gen Z, buying isn’t just about the product—it’s about what the brand stands for. This generation values sustainability, ethics, and social responsibility. A recent survey revealed that 72% of Gen Z prefers to purchase from brands that share their social values. Businesses that align with these priorities are seeing increased customer loyalty and brand affinity.
Digital Shopping Experience
Born into a world of smartphones and online shopping, Gen Z expects a seamless digital experience. 60% of Gen Z shoppers say they prefer shopping online over in-store due to the convenience and variety it offers. Brands that provide smooth mobile-first experiences, fast checkout processes, and personalized recommendations will stand out to this generation.
Influence of Social Media
Social media platforms, especially TikTok and Instagram, are powerful tools for Gen Z’s purchasing decisions. 40% of Gen Z consumers have purchased a product after seeing it on TikTok, highlighting the importance of viral trends and influencer marketing. This generation is significantly influenced by user-generated content, meaning organic and relatable brand interactions have a higher chance of resonating.
Financial Savviness
While often portrayed as spenders, Gen Z is highly financially conscious. 60% of Gen Z respondents say they prefer to save money, and 44% would rather shop for affordable, high-quality products than expensive brands. They gravitate toward value-driven purchases and expect transparency, with clear pricing and value-added benefits like loyalty programs.
Experiential Over Material
Experiences are now more valuable than material possessions for Gen Z. 72% of Gen Z consumers prefer to spend money on experiences, such as travel, dining, and entertainment, rather than physical goods. Businesses that offer unique, memorable experiences—both online and offline—are likely to engage Gen Z shoppers more effectively than those focusing purely on products.