Our B2B panels are built through meticulous two-phase qualification procedures to ensure credibility and precision. These panels are invitation-only and sourced through targeted social media campaigns, email outreach, telephone campaigns, and strategic partnerships with professional associations, publishers, and loyalty programs.
To further strengthen our panels, we leverage a dedicated CATI team for continuous telephonic recruitment. When niche subpopulations or specific geographies require deeper insights, we collaborate with a trusted network of vetted panel partners to meet client needs efficiently. Our B2B panels cover professionals across industries such as IT, finance, healthcare, education, and more, enabling businesses to connect with decision-makers and gain targeted insights.

Our B2C panels are specifically designed to explore consumer behavior, preferences, and trends, helping businesses gain actionable insights into customer habits and attitudes. By analyzing key demographic factors such as age, gender, education levels, and income, we provide detailed views of diverse consumer groups.

Our B2C panels span industries such as travel, automotive, electronics, retail, sports, and beverages, ensuring comprehensive data across multiple sectors. With global coverage, we capture consumer behavior across regions including the US, Europe, and Asia, ensuring insights reflect a variety of behaviors, psychographics, and preferences.